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Often, when I’m looking for something on the internet I come across an online directory. Directories suck. The lists are incomplete and biased towards whoever is paying to be listed on the site.
For example, ALL of the online NZ tourism directories have an accommodation section but you’ll only get a small list of total number of accommodation options – you’ll just see places that can afford to pay to be listed.
To get a complete picture of your options, you could visit multiple directories… who can be bothered? Not I!
The system is great for the website owner (they are earning revenue from the paying members) and great for the paying vendors (they get exposure) but not so great for the website visitor – you!